GB Helios
Design GB Helios website with their new branding
They are a one-stop financial institution, providing not only traditional financial solutions but also alternative financing solutions which are customisable according to your business needs.
With the intention to rebuild their website with a new branding exercise, they would also like to rethink how their website is being displayed to users.
Before the redesign, the website's information architecture was not in place. And every information seems to be a cut-and-paste process within each information module.
Restructure their information architecture and integrate with their new brand guidelines to provide a seamless experience for both online and offline users.
Before the change in structure, the common question asked by the users to their customer service officer was "Where can I find this information in the website?".
Currently, lesser time is being managed by their customer service side.
Creating the personas
They revolve around businesses in Singapore. And the personas that we were coming up with resonates with what GB Helios is offering.
Building the architecture with the wireframes
One of the key things that needs to be included into the wireframes are the accuracy of the content.
GB Helios offers many solutions particularly for SMEs in most industries. So we had to get the information architecture correct even before we start thinking about the mockups.
Design themes creation
GB Helios has rebranded from Goldbell Financial Services while we were designing their website.
We had to ensure that whatever was designed will be aligned later with their brand guidelines.
Let's talk.
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