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UX Research

Get Clarity Before We Design.

You are not your user. Great design starts with understanding real behaviour — not assumptions. Our UX research services help you uncover what users truly need, why they behave the way they do, and how to design solutions that work.

Why User Research Matters?

Designing without research is like launching in the dark. Whether you're building a new product, redesigning a website, or improving user retention — UX research shines a light on your users’ goals, frustrations, and mental models.

At ALF, we help startups and enterprise teams reduce guesswork and make informed decisions through research-driven insights. Because data-backed design delivers better business outcomes.

UX Audits

Systematic evaluations of your product, aimed at identifying areas for improvement

Quantitative Research

Collecting and analysing numerical data to identify patterns.

Qualitative Research

Collecting non-numerical data to understand user experiences, motivations, and behaviours.

User Behaviour Research

Focuses on observing and analysing how users interact with a product.

"Good design is based on evidence, not opinion."

Don Norman

Frequently Asked Questions.

Have questions before starting your website project?

What is UX research and why does it matter for our company or business?

UX research involves studying user behaviour, needs, and motivations to improve digital products. For corporate teams, it helps in making data-driven decisions, reducing costly redesigns, and enhancing customer satisfaction by identifying pain points early.

What UX research methods are most effective for companies or businesses?

Corporate teams benefit from a mix of quantitative and qualitative methods, such as:

  • User interviews & surveys – To understand customer needs
  • Heatmaps & analytics To track user interactions
  • Usability testing – To evaluate product efficiency
  • A/B testing – To compare design variations
  • Competitor benchmarking – To assess market positioning
How can UX research improve our existing website or app?

UX research uncovers usability issues, conversion barriers, and engagement gaps. It helps refine navigation, optimise CTAs, and ensure a seamless user journey — leading to higher conversions and customer retention.

Launch Your Next Website.

Schedule a call with us if you think that we can help you. The least we can do is to give you good advice.