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UX Research

UX Research is key to providing actionable recommendations

UX Audits

These audits assess various aspects of the user interface, user flow, and overall usability to ensure that the product meets user needs and expectations.

Identifying Pain Points

Detects usability issues that may hinder user experience.

User-Centric Improvemets

Focuses on enhancing the experience from the user's perspective.

Actionable Insights

Provides specific, actionable recommendations for enhancing user satisfaction and engagement.

ux audits

Quantitative Research

Includes surveys, analytics, and statistical analysis to gather insights

Data-Driven Decisions

Provides concrete data to support strategic decisions.

Trend Analysis

Identifies trends and patterns that can inform future developments.

Benchmarking

Allows for performance comparison against industry standards or competitors.

Large Scale Insights

Gathers information from a broad user base, providing a comprehensive view.

quantitative research activities

Qualitative Research

Methods include interviews, focus groups, and ethnographic studies, which provide in-depth insights into user needs and perceptions.

Deep Understanding

Provides a rich, detailed understanding of user behaviours and motivations.

Contextual Insights

Captures the context in which users interact with the product.

Emotional Connections

Identifies emotional responses and connections to the product.

Improvement Ideas

Generates ideas for enhancements directly from user feedback.

qualitative research includes in-depth interviews

User Behaviour Research

Tracking usage patterns, navigation paths, and interaction frequencies to understand user habits and identify opportunities for improvement.

Interaction Analysis

Tracks how users navigate and interact with the product.

Usage Patterns

Identifies common paths and frequent actions taken by users.

Optimization Opportunities

Pinpoints specific areas for usability improvements.

Behaviourial Trends

Recognizes emerging trends in user behaviour that can guide future design decisions.

user behaviour research

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