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UX Research

UX Research is key to providing actionable recommendations

UX Audits

These audits assess various aspects of the user interface, user flow, and overall usability to ensure that the product meets user needs and expectations.

Identifying Pain Points

Detects usability issues that may hinder user experience.

User-Centric Improvemets

Focuses on enhancing the experience from the user's perspective.

Actionable Insights

Provides specific, actionable recommendations for enhancing user satisfaction and engagement.

ux audits

Quantitative UX Research

Includes surveys, analytics, and statistical analysis to gather insights

Data-Driven Decisions

Provides concrete data to support strategic decisions.

Trend Analysis

Identifies trends and patterns that can inform future developments.

Benchmarking

Allows for performance comparison against industry standards or competitors.

Large Scale Insights

Gathers information from a broad user base, providing a comprehensive view.

quantitative research activities

Qualitative UX Research

Methods include interviews, focus groups, and ethnographic studies, which provide in-depth insights into user needs and perceptions.

Deep Understanding

Provides a rich, detailed understanding of user behaviours and motivations.

Contextual Insights

Captures the context in which users interact with the product.

Emotional Connections

Identifies emotional responses and connections to the product.

Improvement Ideas

Generates ideas for enhancements directly from user feedback.

qualitative research includes in-depth interviews

User Behaviour Research

Tracking usage patterns, navigation paths, and interaction frequencies to understand user habits and identify opportunities for improvement.

Interaction Analysis

Tracks how users navigate and interact with the product.

Usage Patterns

Identifies common paths and frequent actions taken by users.

Optimisation Opportunities

Pinpoints specific areas for usability improvements.

Behaviourial Trends

Recognises emerging trends in user behaviour that can guide future design decisions.

user behaviour research

Frequently Asked Questions

Do you have any questions about UX Research?

What is UX research and why does it matter for our company or business?

UX research involves studying user behaviour, needs, and motivations to improve digital products. For corporate teams, it helps in making data-driven decisions, reducing costly redesigns, and enhancing customer satisfaction by identifying pain points early.

What UX research methods are most effective for companies or businesses?

Corporate teams benefit from a mix of quantitative and qualitative methods, such as:

  • User interviews & surveys – To understand customer needs
  • Heatmaps & analytics To track user interactions
  • Usability testing – To evaluate product efficiency
  • A/B testing – To compare design variations
  • Competitor benchmarking – To assess market positioning

How can UX research improve our existing website or app?

UX research uncovers usability issues, conversion barriers, and engagement gaps. It helps refine navigation, optimise CTAs, and ensure a seamless user journey — leading to higher conversions and customer retention.

Read our Articles

Immerse yourself in the world of UX Research

Learn how to avoid the most common UX mistakes that damage user experience. Master practical tips to enhance usability, boost engagement, and increase conversions.
Strategy

Common UX Mistakes and How to Avoid Them For Better User Experience

Learn how to avoid the most common UX mistakes that damage user experience. Master practical tips to enhance usability, boost engagement, and increase conversions.
Discover how early-stage UX research methods like user interviews, surveys, and field studies can uncover user needs and shape better product experiences.
Strategy

Mastering UX Research: How Exploratory Methods Shape Better Design

Learn how user interviews, surveys, focus groups, and field studies shape UX design by uncovering real user needs, pain points, and behaviours.
Discover how usability testing, A/B testing, card sorting, and more help refine UX design by identifying pain points and optimizing user interactions.
Strategy

Evaluative UX Research: Testing & Feedback for Smarter Design

Discover key evaluative UX research methods like usability testing, A/B testing, and eye tracking to uncover pain points and boost user engagement. Learn how to apply them effectively.

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