UX Research
Get Clarity Before We Design.
You are not your user. Great design starts with understanding real behaviour — not assumptions. Our UX research services help you uncover what users truly need, why they behave the way they do, and how to design solutions that work.
Why User Research Matters?
Designing without research is like launching in the dark. Whether you're building a new product, redesigning a website, or improving user retention — UX research shines a light on your users’ goals, frustrations, and mental models.
At ALF, we help startups and enterprise teams reduce guesswork and make informed decisions through research-driven insights. Because data-backed design delivers better business outcomes.
UX Audits
Systematic evaluations of your product, aimed at identifying areas for improvement
Quantitative Research
Collecting and analysing numerical data to identify patterns.
Qualitative Research
Collecting non-numerical data to understand user experiences, motivations, and behaviours.
User Behaviour Research
Focuses on observing and analysing how users interact with a product.
"Good design is based on evidence, not opinion."
Frequently Asked Questions.
Have questions before starting your website project?
UX research involves studying user behaviour, needs, and motivations to improve digital products. For corporate teams, it helps in making data-driven decisions, reducing costly redesigns, and enhancing customer satisfaction by identifying pain points early.
Corporate teams benefit from a mix of quantitative and qualitative methods, such as:
- User interviews & surveys – To understand customer needs
- Heatmaps & analytics – To track user interactions
- Usability testing – To evaluate product efficiency
- A/B testing – To compare design variations
- Competitor benchmarking – To assess market positioning
UX research uncovers usability issues, conversion barriers, and engagement gaps. It helps refine navigation, optimise CTAs, and ensure a seamless user journey — leading to higher conversions and customer retention.
Launch Your Next Website.
Schedule a call with us if you think that we can help you. The least we can do is to give you good advice.