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UX/UI Design Services in Singapore

Your UX/UI Design Partner for Strategic Digital Growth.

With over 15 years of combined experience, our UX experts craft seamless, high-converting digital experiences that are rooted in user psychology and business goals.

"Every $1 invested in UX yields $100 in return."

Forrester

Good Design Drives Growth & Delight.

Great design solves problems. We partner with you to design websites and digital products that drive conversions, reduce friction, and elevate your brand experience.

UX Research & Strategy

Understand user needs to shape smart design decisions.

User Journey Mapping

Visualise key touchpoints to improve user flow.

Wireframing & Prototyping

Rapid layout testing before full design begins.

UI Design

Beautiful, functional interfaces tailored to users.

Interaction Design

Create intuitive, engaging micro-interactions.

Usability Testing

Test real users to refine and improve UX.

Accessibility & Inclusive Design

Design for all users, regardless of ability.

Design Systems & UI Kits

Ensure consistency with reusable design assets.

Our Process

User-Centred Design Process.

Clear, thoughtful stages to craft better experiences.

Discovery & Research

We dive into user needs, market context, and business goals to uncover opportunities and guide design decisions from the start.

Strategy & Personas

We define clear goals and create user personas to align your product’s direction with real user motivations and behaviours.

Wireframing & Ideation

Low-fidelity wireframes and brainstorming help us explore layout ideas, test structure, and validate the flow before visual design.

UI Design & Prototyping

We craft intuitive, beautiful interfaces and clickable prototypes to bring your product to life before development begins.

Testing & Feedback

User testing and stakeholder feedback shape refinements, ensuring the design is usable, accessible, and aligned with real-world expectations.

Handoff & Continous Improvement

We prepare detailed specs for developers and support ongoing refinements based on data, feedback, and evolving business needs.

Resources

Insights on UX Design.

Sharing insights on web design, UX and Webflow

Frequently Asked Questions.

Have questions before starting your UX/UI project?

What’s the difference between UX and UI design?

UX (User Experience) focuses on how users interact with your product—making sure it's intuitive, seamless, and solves the right problems. UI (User Interface) is the visual layer—how your site or app looks and feels. Together, they create meaningful digital experiences.

How long does a UX/UI design project usually take?

It depends on the scope. A typical UX/UI engagement can range from 2 to 8 weeks. This includes research, wireframing, visual design, and testing. We’ll always share a clear timeline at the start of every project.

Can you work with my existing development team?

Absolutely. We frequently collaborate with in-house or external dev teams. We provide detailed handoff files, design systems, and clear specifications to ensure a smooth implementation process.

Can we engage ALF just for a UX audit or consultation?

Yes, we offer UX audits, heuristic reviews, and design consultations as standalone services. These are perfect if you want expert insights before investing in a full redesign.

Do you provide UX support after the project ends?

Yes! We offer post-project support such as usability reviews, ongoing design tweaks, and performance-driven updates. Our team is here to ensure your product continues to improve after launch.

Launch Your Next Website.

Schedule a call with us if you think that we can help you. The least we can do is to give you good advice.