BigFundr Web App
Designing BigFundr's Investment Portal
We were tasked to create a new version of the investment portal to increase the number of signups and improve the user experience for their current set of investors.
The client came to us intending to redesign their current investment platform based on their data analytics that users keep dropping out of signups.
A round of users' feedback also state that they find the product doesn't work too well in terms of usability which in turn bring the customers' satisfaction score to be low.
We had to unpack all the current design and restart from scratch to give the product a new design starting from doing fundamental user research and UX approaches.
We planned and converge based on current users' feedback, stakeholders' and business needs and lastly, working with their tech team to provide any technical difficulties.
Before the redesign, there were a lot of drop offs from the signup page. After the launch of the new web app, there was a significant increase in sign ups leading to more investment.
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To kick off BigFundr's Web App, we conducted a UX Workshop
Why UX strategy workshops are important for a product design? It helps us uncover the necessary pain points, users' needs and wants and the most important thing is to plan out the priorities of modules deployment.
Once we have all the resources, it's more manageable for us to scope out the designs and get right into the details.
Allowing investors to sign up with less friction.
One of the common pain points that we received through surveys was that their sign up process is too long and they usually don't have the information on hand.
When we did further user research, we found that 90% of their investors had used investment platforms before and all of them use Singpass securely to get the their details and use them as a primary sign up process.
So we simplified their sign up process by introducing Singpass. The users can then easily retrieve information just by 1 click of a button.
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New investors will be guided through a step-by-step process.
What we found out during our workshops and user research is that most of BigFundr's investors are in their 40s-50s.
Even though they have been using other investment platforms in Singapore, it is made known to us that they still need some guidance especially when using a new investment platform.
Investors are able to invest securely with their preferred payment method.
Investors should have the flexibility to invest securely using their preferred payment method, ensuring a seamless and trustworthy experience. With BigFundr, security and convenience go hand in hand — investors can confidently deposit their funds into BigFundr's wallet system via the DBS API, a trusted and regulated banking solution.
This integration guarantees that transactions are processed securely, reducing risks associated with third-party payment gateways. By enabling direct and secure deposits, BigFundr empowers investors with a hassle-free way to manage their funds, reinforcing trust and reliability in every investment decision.
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