Behind the UX: Designing BigFundr’s Fintech Website for Growth

Fintech Needs UX That Builds Trust

In a highly regulated, high-stakes industry like fintech, first impressions matter. The success of a digital product often hinges on whether a user trusts your platform within seconds.

At ALF Design Group, we help fintech firms in Singapore build websites and apps that feel trustworthy, intuitive, and scalable. This case study on BigFundr shows how thoughtful UX design, paired with the flexibility of Webflow, can drive user growth and long-term retention.

The goal was simple: build trust with new users. The execution took a bit more thought and strategy.

Related: How UX/UI Can Improve Your Website's Conversions

Understanding the User Journey: Key UX Challenge

BigFundr is a Singapore-based investment platform that allows retail investors to access short-term, asset-backed investments. Regulated by the Monetary Authority of Singapore (MAS), the company is on a mission to make institutional-grade investment opportunities available to everyday investors.

BigFundr came to us with a strong value proposition — but their website wasn’t reflecting it. They needed a partner to translate their brand into a digital experience that communicated trust, education, and ease of use.

“We need a UX-focused platform that educates users and builds trust, while also being easy to manage without needing developers.”

Understanding the User Journey: Key UX Challenge

Before diving into solutions, we studied their current site structure, analytics, and most importantly — user behaviour. We identified four key challenges in the journey:

• "What is BigFundr?" Many users didn't fully grasp the platform's purpose on their first visit
• "Can I trust this?" As a new fintech platform, trust-building was critical especially since users were expected to invest in real money
• "Is this MAS-approved?" Users needed visual vues and clear messaging around legal compliance
• "How do I get started?" The existing user journey felt unclear and overwhelming

These insights shaped how we approached the redesign — from content hierarchy to interaction design.

UX Solutions That Delivered

Creating Trust from the First Click

We restructured the homepage to communicate BigFundr’s value within the first 5 seconds. This included:

• A simplified hero section with clear, jargon-free messaging
• Trust badges showing MAS licensing, asset-backed status, and media features
• CTA buttons like “How It Works” and “Start Investing” that invited users to explore safely

The new homepage addressed immediate trust questions head-on.

Designing for Clarity and Control

Fintech can be intimidating. We wanted BigFundr to feel easy and accessible.

We implemented:

• A clean, modular layout to visually break down investment steps
• Interactive accordions and tooltips for explaining financial terms
• A persistent help feature to guide users at critical decision points

This structure made the investment process feel transparent and approachable.

Building for Mobile-First Investors

Analytics showed that more than 60% of users accessed the site via mobile. We designed mobile-first, focusing on:

• A thumb-friendly navigation bar
• Clear CTA buttons with ample spacing
• Streamlined mobile forms for registration and login

By prioritising mobile, we ensured BigFundr’s digital experience was seamless across devices.

Micro-Interactions That Build Confidence

Small UX details made a big difference:

• Hover states and feedback animations added a sense of control
• Modal windows explained complex terms without redirecting users
• Loading transitions made the site feel faster and more modern

These micro-interactions subtly reinforced trust and ease.

Designing in Webflow: Agility Meets Compliance

BigFundr didn’t want to rely on developers for every website update. Webflow was the ideal solution:

• Visual CMS allowed their marketing team to publish blog content, update FAQs, and manage investor education pages easily
• Custom components made the site look and feel premium without bloating performance
• Responsive design was built in, ensuring a high-quality experience across all screens

And most importantly, Webflow enabled us to iterate quickly while maintaining performance, security, and MAS compliance standards.

Read: Why SEO & Marketing Teams Recommend Webflow

Measurable Impact & Key Wins

Since launching the redesign:

• Homepage-to-signup conversion increased by 42%
• Mobile session duration increased by 31%
• Bounce rate dropped by 22% on key pages
• Internal team gained full autonomy to manage the website through Webflow

The success wasn’t just aesthetic — it was measurable.

Lessons We Took Forward

Every fintech project reinforces key UX principles. From BigFundr, we took away:

• Clarity converts: Simplifying your message pays off — especially in complex industries.
• Trust is visual: People look for visual cues like logos, badges, and testimonials.
• Speed and control matter: Webflow enabled fast rollouts and team independence.
• Mobile can’t be ignored: Optimising for mobile isn’t optional — it’s the standard.

FAQs

What’s different about designing for fintech websites?

Fintech users need clarity, safety, and speed. UX must simplify technical terms and inspire trust without overpromising.

Why was Webflow the right tool for BigFundr?

Webflow allowed a fast build, no-code content management, mobile responsiveness, and high control—all aligned with startup growth and compliance needs.

Can ALF help with other fintech platforms?

Absolutely. We’ve helped multiple fintech and AI companies scale their digital experience with UX and Webflow.

Is ALF based in Singapore?

Yes — we’re proudly based in Singapore and serve clients across Southeast Asia and beyond.

Final Thoughts

The BigFundr project shows the real value of strategic UX paired with the right tools. When your website communicates clearly, builds trust, and empowers your team, it becomes more than a marketing asset — it becomes a growth engine.

If you’re a fintech company looking to revamp your website or platform:

Let’s talk about how UX and Webflow can accelerate your digital growth.

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