How UX/UI can improve your website's conversions

Why UX is Important for Web Design?

User experience (UX) plays a crucial role in web design as it directly impacts how users interact with a website.

Design is just not about the aesthetics. Without proper UX considerations, even the most visually appealing website can fail to engage users and meet business goals.

Common Problems in Web Design

Inconsistent Designs

When a website lacks a cohesive design language, users may find it difficult to trust the brand or navigate the platform efficiently. Elements such as mismatched fonts, colors, button styles, and page layouts can create confusion and reduce engagement. Ensuring consistency through a well-defined design system, brand guidelines, and a style guide helps in creating a seamless and professional user experience.

Lack of Conversions

A well-designed website should not only attract visitors but also encourage them to take desired actions, whether it's signing up for a service, making a purchase, or engaging with content. A lack of conversions often stems from unclear call-to-actions, poor navigation, slow load times, or an uninspiring design. To address this, designers must optimize user journeys, implement persuasive UX elements, and continuously test and refine the design to enhance user engagement and conversion rates.

Lack of Awareness

Many businesses struggle with getting their brand and services recognized by potential customers. A poorly structured website with unclear messaging, low visibility on search engines, and lack of engaging content can significantly limit its reach. To address this, businesses should invest in SEO optimization, create valuable content that resonates with their target audience, and leverage social media and digital marketing strategies to increase awareness. Additionally, ensuring that users can quickly understand the brand's value proposition upon landing on the site can help retain their interest and drive engagement.

Bad User Experience

Poor UX can lead to frustration, high bounce rates, and a lack of user engagement. When users struggle to find information, navigate the site, or complete actions, they are more likely to abandon the site altogether. Factors contributing to bad UX include slow loading times, cluttered layouts, unclear content hierarchy, and lack of mobile optimization. Addressing these issues through usability testing, user feedback, and continuous iteration ensures a smoother, more enjoyable experience for visitors, ultimately leading to higher satisfaction and conversion rates.

How UX/UI can improve your website's conversions

Having a clear and intuitive navigation

I cannot stress this enough and this is the most important part of your website.

A well-structured navigation don't happen overnight. It takes someone or a designer to create a proper information architecture for your website to ensure that your website has clear labelling, logical group of content and proper guidance. This reduces friction and frustration amongst your users.

By guiding your users smoothly through your website, you increase the changes of them completing desired actions such as signing up for a service or making a purchase for e-commerce websites.

Harmonizing your website's visuals

This has nothing to do with music, we promise!

More often that not, some designers are happy to use stock images and stock illustrations just to complete the website without realising the impact that it can bring to your users. This part of the process has to be done, quite often that not, in iteration. Conducting experiments, getting users' insights are some of the things that can be done to achieve the optimal design.

Trust us when we say that a website usually thrives on visual appeal and not just tons of informative content.

By harmonizing your visuals, it creates and attracts more attention and ultimately, encourages users to either make a purchase, sign up or subscribe.

Create clear Call-To-Action for your users

We would want the message to be clear but at the same time, we have to take into considerations the design of your CTA (call-to-action) button. Doing A/B tests on this a crucial part of this process. Many organizations do this to increase their conversions.

Some of the actions taken include:

1. Changing of button colour
2. Changing of button text

You would be amazed as to how this subtle changes are able to create more conversions. So be aware of how your CTA button is going to look like.

Social Validation

Adding reviews to your website can increase your conversions. But knowing where to put your reviews in your website can catapult your business to a different level. There is a difference between 30% increase and 60% increase in conversions. There are a few case studies involving customers' reviews and feedback.

Putting it at the bottom of the page or let it buried deep in your site, it might go unnoticed. So some organizations are placing it higher up in their website for immediate visibility resulting in more conversions.

Another way to increase your social standing in the internet is to allow users to give a more comprehensive feedback, share experiences with your company or sales team, highlight certain advantages when using your product. These small little details help to increase your website's conversions.

How to reduce inconsistent design issues in your website?

1. Get your brand strategy going!
2. Share the brand guidelines with your web/ux/graphics/motion designer. (yes there are a lot of designer types)
3. Create a style guide before embarking on the design of your website

Build your website today

Website design plays a vital role in the success of your online presence. It affects first impressions, user engagement, trust, competitiveness, and consistency.

Investing in quality web design is an investment in your business's future success. At ALF Design Group, we have over a decade of experience designing websites.

If you are ready to start building your website, you can contact us