BigFundr
Redesigning BigFundr's website
BigFundr is a Fintech project that believes everyone should have the opportunity to achieve higher investment returns in the safest possible manner. They do this by lending on real estate loans and securitising these loans such that you, their retail investor, can invest in these loans.
Their current website is built directly on Odoo which is an ERP software.
Creating and designing new pages becomes a lengthy and expensive process. This creates friction between their outsourced development team and marketing team.
BigFundr came to us with the intention of redesigning their website, web app and mobile app.
First solution was to separate their marketing website from their Odoo platform and switch to Webflow.
Next, we plan and re-structure the information architecture using essential research methods and web design best practices. By combining feedback from stakeholders, users and business objectives, we're able to provide BigFundr with a new and refreshed website.
With Webflow, the marketing team is able to create content, articles and new landing pages without having to trouble their development team.
With proper SEO semantics in place, BigFundr is able to capture and engage new audience that are willing to invest with them.
Conducting UX Strategy Workshops
We invited BigFundr's stakeholders for a brainstorming session to identify their target audience personas, users' pain points, behaviours, needs and preferences.
The next step was to go through a website audit of their current website to define what works and what should be taken out.
Creating the information architecture was also conducted in this UX strategy workshop to ensure that our designs will be more concrete.
Designing the mockups on our trusted Figma
With the assets in our hands, the next step is to go through all the low fidelity designs and put them together into wireframes.
Communication is crucial at this stage and we make it a point to have weekly meet-ups (be it online or on-site) to get clarity in our design mockups.
We would invite their brand agency as well so that our UX copy will be aligned with their brand messaging.
Our main goal for this is to get as many feedback as possible so that we are always aligned with their business goals.
Producing the design themes with their brand guidelines
We attended their brand agency's workshop to fully understand their brand positioning, brand messaging and tone of voice.
This is where our team of designers shine with their creativity to enhance the visuals of the mockups by applying their brand guidelines to the mockups.
Developing the website in Webflow based on Figma mockups
It is time for us to develop the website in Webflow to achieve the pixel perfect design that most designers are aiming for without the help of developers.
Using client-first design system, we managed to cut down the development of the website by more than half the time.
At the same time, the marketing team is able to give input collaboratively while our designer are busy beautifying the website.
Let's talk.
Schedule a call with us if you need any help regarding website design or Webflow. The least we can do is to give you good advice.
Free Website Audit.
We'll do a mini website audit for you and get the fundamentals ready for you to embark on your website redesign.