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BigFundr

Redesigning BigFundr's website

BigFundr is a Fintech project that believes everyone should have the opportunity to achieve higher investment returns in the safest possible manner. They do this by lending on real estate loans and securitising these loans such that you, their retail investor, can invest in these loans.

Website Design
Webflow
Webflow CMS
Mobile Responsive
UX Workshops
UX/UI Design
User Research
User Personas
User Journey Map
SEO Optimization
Fintech
51
%
increase in organic search traffic
75
%
engagement rate
90
+
scores across all 4 Google PageSpeed Insights metrics
4.8
of 5
CSAT score
The Problem

Their current website is built directly on Odoo which is an ERP software.

Creating and designing new pages becomes a lengthy and expensive process. This creates friction between their outsourced development team and marketing team.

BigFundr came to us with the intention of redesigning their website, web app and mobile app.

The Design Solution

First solution was to separate their marketing website from their Odoo platform and switch to Webflow.

Next, we plan and re-structure the information architecture using essential research methods and web design best practices. By combining feedback from stakeholders, users and business objectives, we're able to provide BigFundr with a new and refreshed website.

The Outcome

With Webflow, the marketing team is able to create content, articles and new landing pages without having to trouble their development team.

With proper SEO semantics in place, BigFundr is able to capture and engage new audience that are willing to invest with them.

BigFundr
Research & Analysis

Conducting UX Strategy Workshops

We invited BigFundr's stakeholders for a brainstorming session to identify their target audience personas, users' pain points, behaviours, needs and preferences.

The next step was to go through a website audit of their current website to define what works and what should be taken out.

Creating the information architecture was also conducted in this UX strategy workshop to ensure that our designs will be more concrete.

Bigfundr - Stakeholders' kick off meeting
BigFundr - Research Analysis
Design Phase

Designing the mockups on our trusted Figma

With the assets in our hands, the next step is to go through all the low fidelity designs and put them together into wireframes.

Communication is crucial at this stage and we make it a point to have weekly meet-ups (be it online or on-site) to get clarity in our design mockups.

We would invite their brand agency as well so that our UX copy will be aligned with their brand messaging.

Our main goal for this is to get as many feedback as possible so that we are always aligned with their business goals.

BigFundr - brainstorm session
BigFundr - Low fidelity mockups on Figma
Design Collaboration Phase

Producing the design themes with their brand guidelines

We attended their brand agency's workshop to fully understand their brand positioning, brand messaging and tone of voice.

This is where our team of designers shine with their creativity to enhance the visuals of the mockups by applying their brand guidelines to the mockups.

BigFundr - Brand Agency workshop
BigFundr - Creation of high fidelity mockups on Figma
Development in Webflow

Developing the website in Webflow based on Figma mockups

It is time for us to develop the website in Webflow to achieve the pixel perfect design that most designers are aiming for without the help of developers.

Using client-first design system, we managed to cut down the development of the website by more than half the time.

At the same time, the marketing team is able to give input collaboratively while our designer are busy beautifying the website.

BigFundr - creating the site in Webflow
BigFundr - Creating of their Webflow CMS

Let's talk.

Schedule a call with us if you need any help regarding website design or Webflow. The least we can do is to give you good advice.

Free Website Audit.

We'll do a mini website audit for you and get the fundamentals ready for you to embark on your website redesign.