5 SEO tools to use to optimize your website

Anyone who is in the web design industry knows that SEO tools are important to rank their website.

These SEO tools can help with everything from keyword strategies and on-page optimizations to competitor analysis and content opportunities.

The reason why this exists is simply because, it is not easy to rank your website to be the number 1 searched item on Google or other search engines. It is the world wide web where every information is available just by typing in what you are searching for. And these tools are here to help you and your business out. Moreover, what you need is a well thought out SEO strategy that can boost your ranking.

What is SEO - Search Engine Optimization?

Let us cover a little bit of what we know about SEO.

SEO simply means to improve your current website to make it more searchable or more visible on search engines results pages (SERPs for short) on Google, Bing, Yahoo for queries about your product or services.

Basically, what we're saying is that, the higher your web page ranks in search engines, the more visible your website or web page is going to be.

We will as much as possible go through with you on everything you need to improve your website's searchability and boost your organic search rankings.

These are some of the awesome tools that we have curated for you.

1. Ahrefs

One of the most complete tool is Ahrefs. They are able to provide and highlight the areas of your website that needs improvement to rank higher.

Ahrefs provides an extensive report on your web pages that are high-performing so you can replicate the content attracting the most traffic. With this kind of information, informed decisions can be made to produce more content to drive more traffic to your website.

Plans & Pricing to take note:

• Lite - Starts at USD $99/month
• Standard - Starts at USD $199/month
• Advanced - Starts at USD $399/month
• Enterprise - Contact them (Only available on Yearly Contracts)

2. SEMrush

SEMrush is another tool that most SEO agencies use to tackle SEO issues.

Important thing to note about SEMrush is that it just doesn't evaluate your website's SEO issues, it provides recommendations for improvements. This typically help you even for users like us to evaluate what needs to be done.

Plans & Pricing to take note:

• Free trial (for seven days)
• Pro - Starts at USD $129.95/month
• Guru - Starts at USD $249.95/month
• Business - Starts at USD $499.95/month

If you were to get their annual plan, you would be able to save up to 17%. Be sure to see the features that your agency needs.

3. Moz Pro

Moz Pro can be seem pretty basic to most SEO agencies but it makes up for its other modules such as the free MozBar toolbar which allows you to view SEO metrics in real time. You can download it via the free Google Chrome Extension and add them to your browser.

Google frequently updates its search engine algorithm, making it challenging to plan content ahead of time. Moz Pro stays on top of Google's algorithm and studies its behavior to give you the best route for SEO optimization.

Plans & Pricing to take note:

• Standard - Starts at USD $99/month
• Medium - Starts at USD $179/month
• Large - Starts at USD $299/month
• Premium - Starts at USD $599/month

You can save up to 20% if you were to purchase their yearly contracts.

4. AnswerThePublic

AnswerThePublic by Neil Patel (one of the SEO Gurus out there) has one of the best visual design amongst the SEO Tools out there.

We are personally using this extraordinary tool (this is not a paid post) to help us figure out what are the questions that are being asked by the users online. This tool collects search questions posted by users using Google and Bing to allow you as a user to understand the exact matching queries that your audience uses.

Plans & Pricing to take note:

• Individual - Starting from USD $9/month
• Pro - Starting from USD $99/month
• Expert - Starting from USD $199/month

And one more awesome thing about this tool is that it offers a lifetime subscription for a one time payment if you're planning to use this for a long, long time.

5. Google Search Console

If you're looking for a free tool, this is one of it.

With Google Search Console, you are able to submit your XML sitemap, robots.txt and link your account to Google Analytics as well. Google Analytics provide you with information about your website's traffic.

Pricing: Free