How to Highlight Featured Blog Posts on Webflow

Highlighting featured blog posts at the top of your Webflow blog page improves engagement, adds credibility and lets readers quickly find your best content. Follow this step-by-step guide to set it up effectively.

Why Feature Blog Posts?

Featuring blog posts isn't just about visual flair, it's strategic.

• Boosts engagement: Spotlighting high-value content ensures visitors see your strongest pieces first.
• Sets expectations: A selection of featured posts defines your brand's standard of quality.
• Supports discovery: Guides users to your most evergreen or promotional posts, improving UX and session duration.

The importance of featuring blog posts

To enhance users' engagement in your blog page, designers would tinker with the design to give the recognition and importance to highlight their best articles or content.

This approach usually sets the tone for the quality of content that your audience can expect when they land on your page.

1. Create a 'Featured' Field in Your Webflow CMS

First, add a new CMS field in your CMS collection:

1. Open your Blog Posts Collection
2. Add a Field called "Featured?"
3. Choose Boolean (Toggle Switch)
4. This lets you mark any blog post as featured when editing its CMS item.

2. Filter Your Featured Section

Next, display your featured posts on your Webflow page:

1. Add a Collection List to your Webflow Page
2. Bind it to your Blog Posts Collection
3. In Settings: Filter, select: "Featured?" is on
4. This ensures only marked posts shown in the featured section.

3. Sort Your Featured Posts

Improve relevance by sorting:

• In Settings: Sort, choose "Publish Date - Newest to Oldest," or another custom field
• This keeps your featured section fresh with the latest content

4. Limit Display for Focus

Balance is key. You do not want to overwhelm your audience with an absurb amount of articles.

• In Settings: Limit Items, choose to show between 1-5 posts.

5. Design Layouts for Engagement

Now, you can make it visually appealing to your audience

• Add Image, Heading, Summary and Read More link inside each featured item.
• Use CSS Grid or Flexbox for a modern, responsive layout.
• Consider using Webflow interactions (eg. image zoom or text fade) to enhance interactivity.
• Ensure all alt text for images are added (eg. "Featured blog post: Webflow development tips.")

6. Check Mobile Responsiveness

Ensure your website is optimised for mobile:

• Test your featured section across breakpoints
• Confirm images scale properly and text remains readable
• User Webflow responsive tools and preview on real devices

Conclusion

Highlighting featured posts in Webflow is a simple yet powerful way to elevate your blog’s UX and SEO; exactly the kind of Web Design Best Practice that reinforces your agency’s professionalism. By combining CMS filters, smart sorting, focused layout, responsive design, and subtle interactions, you create a section that not only looks polished but performs strategically.

To further enchance SEO and user experience, feel free to read our other articles:

• How to Improve Your SEO
• Intuitive Navigation

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