Webflow Vs Wix: Which is better for you?

Recently, we did a comparison between Webflow and Wordpress. We think it’s about time that we do the same for both Webflow and Wix. Again, we try to be as unbiased as possible to make sure that we are able to give you the best insights for you to choose from.

Introduction to Website Builders

Website builders are online platforms that enable users to create and design websites without requiring extensive coding knowledge. These platforms provide a range of tools and features that make it easy to build a professional-looking website, even for those with limited technical expertise. With the rise of e-commerce and online businesses, website builders have become increasingly popular, offering a convenient and cost-effective way to establish an online presence.

Whether you’re a small business owner, a freelancer, or someone looking to showcase a personal portfolio, website builders can help you create a stunning website with minimal effort. They come equipped with pre-designed templates, drag-and-drop editors, and various customization options, allowing you to tailor your site to your specific needs and preferences. As a result, website builders have democratized web design, making it accessible to everyone, regardless of their technical background.

Webflow and Wix are both awesome web builders.

There is no doubt in our minds that they are both good tools for designers or businesses to create websites, and there are many occasions when our clients are asking us for help to determine which website building platform is for them. Putting up this article by carefully selecting a few categories and comparing them against each other is something that can help ease your way to selecting the correct website builder for you and your business.

1. Pricing

Pricing has always been one of the main factors of which website builder our client wants to use.

While both website builders give you a free tier which has limited functionalities, you are still able to create a well-designed website. When creating websites, these free tiers provide an excellent starting point, especially for those new to the process.

Based on this comparison, Wix is a much cheaper option if you have a budget constraint.

2. User Friendliness

We kind of like how Wix starts their user journey by asking prospective designers on what type of website are you creating. This gives the user adequate information to either look for templates to clone or buy. And at this stage, if you are not a business owner, this conversation between Wix and you makes a whole lot of difference.

Wix ADI (Artificial Design Intelligence) further simplifies the website creation process by generating personalized website layouts based on user responses. It is especially useful for beginners and non-developers, allowing them to create a customized website quickly with minimal input.

‍

Webflow brings you to their designer page so you kind of know what to expect when you are designing while bringing you to a series of questions before starting your design. As a designer, we find this super useful as we are able to see the canvas that we will be working on.

{{audit-website="/directory"}}

3. Features and Functionality

When choosing a website builder, it’s essential to consider the features and functionality that are important to your needs. Some key features to look for include:

• Drag-and-Drop Editors: These intuitive tools make it easy to design and layout your website without any coding knowledge. Simply drag elements like text, images, and buttons into place.
• Responsive Design: Ensure your website looks great on all devices, from desktops to smartphones. Responsive design automatically adjusts your site’s layout to fit different screen sizes.
• E-commerce Functionality: If you plan to sell products or services online, look for built-in e-commerce features. This includes shopping carts, payment gateways, and inventory management.
• Customization Options: Personalize your website’s design and layout to reflect your brand. Look for platforms that offer extensive customization options, including fonts, colors, and layouts.
• Integration with Third-Party Apps: Enhance your website’s functionality by integrating with third-party apps and services. This can include social media feeds, email marketing tools, and analytics.
• SEO Optimization: Help your website rank higher in search engines with built-in SEO tools. These can include meta tags, alt text for images, and URL customization.

By focusing on these features, you can ensure that your website builder meets your needs and helps you create a professional and functional website.

4. SEO

We hate to say this, but Wix is responsive to an extent. You might have to adjust a lot when it comes to designing this on mobile because Wix wasn’t really built for this.

Webflow, on the other hand, allows multiple responsive design across multiple sizes and this actually saves designing and development time for most companies. Webflow websites enable users to create and publish responsive websites with minimal coding knowledge. They offer pre-made templates and extensive customization options, providing significant design flexibility and superior user experience design compared to competitors like Wix.

5. Responsive Features

We hate to say this, but Wix is responsive to an extent. You might have to adjust a lot when it comes to designing this on mobile because Wix wasn't really built for this.

Webflow, on the other hand, allows multiple responsive design across multiple sizes and this actually saves designing and development time for most companies.

6. Customer Support

For most times, you would be required to get help from them via Email, but they do have a substantial amount of articles in their Wix support page if you need. Wix users, who often rely on the platform's over 800 designer-made templates, can find these resources particularly helpful given their limited professional design or development skills.

We liked how they made their support page in terms of courses. And because they can be seen as a more complex tool to design your website, they use this approach where you can get certification for each course that you have completed. We started learning about Webflow through this as well.

Choosing the Right Website Builder for Your Needs

With so many website builders available, it can be challenging to choose the right one for your needs. Here are some factors to consider:

• Ease of Use: If you’re new to website building, look for a platform with a user-friendly interface and drag-and-drop editor. This will make the process of creating your website much simpler and more enjoyable.
• Customization Options: If you want to create a unique and personalized website, look for a platform with extensive customization options. This will allow you to tailor your site to your specific needs and preferences.
• E-commerce Functionality: If you plan to sell products or services online, look for a platform with built-in e-commerce features. This will make it easier to set up and manage your online store.
• Scalability: If you expect your website to grow and evolve over time, look for a platform that can scale with your needs. This will ensure that your website can handle increased traffic and additional features as your business grows.
• Cost: Consider the cost of the platform, including any additional features or services you may need. Make sure to choose a website builder that fits within your budget while still offering the features you need.

By considering these factors and evaluating the features and functionality of different website builders, you can choose the right platform for your needs and create a professional-looking website that helps you achieve your online goals.

FAQ

Is Webflow better than Wix?

When comparing Webflow Wix, Webflow excels in advanced customization and design flexibility for complex websites, making it ideal for professionals. In contrast, Wix offers a user-friendly drag-and-drop interface, perfect for beginners and quick website setups. While both platforms provide solid SEO capabilities and e-commerce features, Wix tends to be more affordable and accessible, whereas Webflow targets users needing advanced functionality and greater control over design.

Is Webflow still the best?

When comparing Webflow vs Wix, the choice depends on your website-building needs.

‍Webflow is ideal for advanced design customisation and creating complex, responsive websites with clean, semantic code, enhancing SEO capabilities — perfect for professional web design.

Additionally, Webflow provides seasoned developers with the ability to integrate custom code and leverage the CMS API for extensive website customization, catering to complex design and functional needs.

In contrast, Wix offers a user-friendly drag-and-drop interface, making it accessible for beginners, with customizable templates and a robust Wix app market for features like secure online payments and e-commerce.

While Webflow excels in design flexibility, Wix’s pricing plans appeal to those seeking affordable, straightforward solutions, making it suitable for users prioritizing ease of use.

Why are Webflow templates so popular?

Webflow’s popularity stems from its design flexibility, allowing users to create highly customized and responsive websites without coding.

The webflow templates, despite being fewer in number compared to competitors like Wix, stand out due to their comprehensive design options, responsive design capabilities, and diverse styling choices created by various third-party designers. Its user-friendly visual editor caters to both novices and experienced designers, while built-in CMS capabilities simplify content management.

Webflow also prioritizes SEO with clean code, offers reliable hosting and security, and includes robust e-commerce features for online stores.

Additionally, its vibrant community and abundant resources enhance the user experience, making Webflow a top choice for creating professional websites.

Conclusion

As promised, we try to be as unbiased as possible. And ultimately, it is still your decision to decide which website builder works for you and your business. All we can do is to direct your to reliable sources and you can make informed decisions moving forward.

If you do need any help, feel free to contact us here or book an appointment with us direct. The least we can do is to give you good advice.