Why typography is important for your website

What is typography?

Typography is an art by itself.

The study of typography involves the technique of arranging type to make written language legible, readable, and visually appealing when displayed. There is science involved when selecting typefaces, point sizes, line lengths amongst many others. Typography is not just about the fonts but also how they are being used and combined to create effective communication.

Typography is one of the core principles of a well designed website.

Typography is essential in various design fields such as graphic design, web design, advertising, and publishing, as it plays a crucial role in conveying messages and establishing visual hierarchy.

Key components of typography

1. Typefaces and Fonts

• Typeface: It is a family of related fonts (eg. Urbanist, Poppins) - You can find them on Google Fonts
• Font: The specific style and size within the typeface (eg. Urbanist Bold, 14pt)

Read our article on Trendy Google Fonts here

2. Hierarchy and Contrast

• Guiding Principle: Establishing a visual hierarchy to guide the readers' eye to the most important elements first
• Importance: Using variable contrasts to distinguish different types of information (eg. bold vs regular)

3. Alignment

• How your text is being aligned within your div blocks (eg. left, right, center or justified)

4. Spacing

• Leading: The vertical space between lines of text. Also commonly known as line-height
• Kerning: the space between each individual characters
• Tracking: The overall spacing between characters in a block of text

5. Readability and Legibility

• Readability: How easy it is for the reader to understand the text
• Legibility: How easily the individual characters can be distinguished

6. Colour

• Emphasis: Creating an emphasis by using colours

Conclusion

Typography is a critical component of visual communication and design.

When typography is used effectively, it does wonders to the overall aesthetic of your website design.

Reach out to us if you feel that you need a redesign of your website. The least we can do is to give you good advice.