5 Reasons Why Companies Are Moving to Webflow

We've converted multiple clients from using traditional website builders like Wordpress, Wix and Squarespace to Webflow

Some of the unhappiness comes from having to wait long periods of time for developers to create landing pages for them. Others seem unsatisfied with the heavy reliance on third party plugins which were costing them quite a bit. Funnily enough, the most common thing was the lack of proper maintenance which resulted in their websites being sort of abandoned.

Ironically, most of our clients have not heard of Webflow.

What is Webflow?

Webflow is a no-code visual website development platform (launched in late 2012) that offers design flexibility, secured hostings and fast turnaround time to generate landing pages.

Why More Businesses Are Choosing Webflow

With its superior design flexibility, collaboration tools, high performance, and security features, Webflow has become the go-to choice for modern businesses. Companies looking for a scalable, easy-to-manage, and future-proof website solution are increasingly making the switch.

Initially, we were skeptical of its features, especially when compared to established platforms like WordPress and Joomla. However, against my initial reservations, I decided to give Webflow a try — and I haven't looked back since.

Let's take a look at the reasons why businesses are moving to Webflow:

Design Flexibility and Visual Development

For years, businesses relied on CMS platforms like WordPress, which often required custom coding and extensive plugin integrations. While these solutions were functional, they limited design capabilities and required constant development support.

Webflow’s design-centric approach is a major draw for businesses that prioritize a strong and consistent brand identity. Unlike WordPress, which can have limitations in theme customization, Webflow gives designers the power to create intricate design elements that precisely align with a company’s branding guidelines. This results in visually stunning websites that effectively convey a brand’s unique personality and values.

Why Webflow Wins?

Webflow's visual editor enables designers and marketers to build sophisticated websites without coding. The drag-and-drop interface allows for real-time design customization, offering creative freedom that traditional platforms lack.

Benefits:

• No needfor extensive coding knowledge
• Allows full customization of layouts, animations and interactions
• Faster iteration cycles, reducing dependency on developers

Enhanced Collaboration and Autonomy

The Problem with Developer-Dependent Websites

Traditional platforms often require dedicated developers to make changes, leading to slower updates and higher costs.

In many traditional web design workflows, collaboration between designers and developers can be challenging due to the divide between visual design and coding.

How Webflow Solves This?

Webflow's Editor Mode allows marketers, content creators, and business owners to make direct changes without needing a developer, making website management seamless.

Benefits:

• Teams can update content without breaking the website
• Eliminates the need for extensive backend management
• Reduces reliance on third-party agencies for minor edits

Webflow bridges this gap by allowing designers to create visually rich prototypes that can be transitioned seamlessly into functional websites. This facilitates better communication and collaboration between design and development teams, leading to faster project iterations and reduced chances of misinterpretation.

In Webflow, they allow staging sites where you can design and host for free (with limited capabilities).

Content Management Is Easier

Simplicity and efficiency are often key priorities for companies managing their online content.

Webflow’s content management system (CMS) makes it easy for non-technical users to update and modify content without needing extensive technical know-how.

Security and Maintenance Efficieny

The Security Risks of Traditional CMS Platforms

Traditional Web Builders such as Wordpress require frequent updates and external plugins, creating lots of security vulnerabilities and maintenance challenges.

We compiled some of the most common feedback given by some of our clients:

• My website stopped working due to this plugin not being supported anymore
• My website is not working properly
• My website is loading super slowly

We are pretty sure you can relate to this.

Webflow's Hassle Free Solution

Webflow eliminates the need for plugin updates, external security patches, or manual backups, reducing the risk of security breaches.

Benefits:

• Automatic security updates and SSL certification
• No need for third-party security plugins
• Reduced risk of site crashes due to plugin conflicts

Bonus: Webflow can lead to significant cost savings.

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Scalability and Future-Proofing

As companies grow, their websites need to scale accordingly. Webflow excels in this area, offering scalability without sacrificing performance.

How Webflow Supports Business Growth

Webflow’s robust infrastructure allows businesses to scale effortlessly, handling higher traffic and more complex site functionalities without compromising performance.

Benefits:

• Supports business growth with flexible site architecture
• No need to migrate platforms as your business scales
• Reliable hosting through AWS-powered servers

Conclusion

Webflow has become the go-to choice for many companies looking to scale their businesses without the need for expensive developers, third party plugins and expired SSL certifications.

If your business is thinking about migrating to Webflow, feel free to contact us and let us build a high-performing website that works for you.