The importance of having a website for your business

Ever thought of opening your business 24/7?

A website basically lets you do that.

A business that has an online presence can have a huge impact on its success. In today's context, your website basically advertises your business 24/7. But here in Singapore, some organizations do shy away from being present online due to the fact that they feel that they are not tech-savvy enough and don't understand how to manage a website. Others might not want to spend money because they think they creating and maintaining a website would cost them a lot.

Why you should have a website?

Fun fact: There are many solutions out there that can help you to create a website.

But more importantly, this article here is to tackle the issues of why you as a business would require a website

Credibility & Trust

As a business owner, you rely on your credibility whether it is personal or your oganization. Chances are that there are many other several providers or competitors offering a similar kind of service as you. By having an awesome website that not only looks good but giving your users a glimpse of what you can offer makes you stand out from the rest. Communication that gives quality information plays a part here as well.

Brand Awareness

Let's face it. Your brand tells a story. It clearly states who you are, what you stand for and what you represent.

If you're looking for an awesome branding agency, you can look for Neuentity.

Increase Organic Traffic

How many times have you heard "Google it"? I bet it's a lot. Nowadays, users don't really wait for an answer from you. They can easily flip out their phones and type in what they are looking for. And if you have a website that follow SEO best practices, your business website will show up on search results which ultimately grow your online presence.

For more information on how to improve your SEO, you can check out our article here: How to improve your SEO?

24/7 sales channel

What do you say to an extra channel where you can get leads? Bring it on!

Look around us. Why do you think that even NTUC Fairprice has an online app or an e-commerce store that allows users to buy directly from their phones and get them delivered to their house with a click of a button? Because it's convenient. (We still go to our nearest Fairprice store, though)

Conclusion

Having a website is vital for any business to thrive in this new age world.

Invest in a well-designed website complete with good user experience to bring you long-term returns and success.

If you need any help regarding your website, you can always drop us a message or schedule a meeting with us. The least we can do is to give you good advice.