Why is Web Design important?

Do you know that 75% of users judge a company's credibility based on its website design?

This is a statistic that business owners in Singapore should not ignore. Your website is more often that not the first point of contact with customers, and a visually nicely done up website can be the difference between being seen as a trusted authority or a sketchy business trying to scam users.

What is website design?

It is a type of digital design that determines the look and feel of your website. It involves planning and arranging the content on your website so much so that it can be shared and accessed online with your users. Creating a website is one of the pillars of having a great online presence.

In this article, we are going to cover why website design is important for you and your business.

Why is website design important?

As you are creating your first website or redesigning your website, it is important to know how this impact your audience and your business.

Getting a good first impression

Your website is often the first interaction potential customers have with your business. It takes less than 3 seconds to form a first good impression on your website. Most drop-offs happen because they don't find your website to be well designed, lack the appeal and feels outdated.

A well-designed website makes a positive first impression, showing that you are professional, trustworthy, and serious about your business. A visually appealing and user-friendly site can draw visitors in and keep them interested.

Engagement & Ranking

How you create content on your website affects how search engine bots crawl and index your website.

A well-structured website not only attracts visitors but also keeps them engaged. Engaged users are more likely to stay longer, explore different pages, and eventually convert into customers. Additionally, search engines like Google take user engagement into account when ranking websites.

A well-designed site can improve your SEO, leading to better visibility and higher rankings.

Building Trust

Don't allow visitors to question the legitimacy of your business.

A poorly designed website can signal your audience that your business as not being serious or some would say it feels scammy-ish.

Clean, modern, and easy-to-navigate design signals to users that you are credible and reliable. Include your social proof such as testimonials, certifications, and reviews that you got from your past customers.

Additionally, having a clear contact information further enhances trust.

Competitive Advantage

Let's face it. You are not the only one in the industry.

Your competitors are already running and utilizing website design. You would want to stand out from your competition. If your website looks old and outdated, your competitors will definitely outrank you.

Your website design gives you an opportunity to set your business apart from your competitors.

Creates Consistency

It's important to note that what you are showing online represents your brand. You want your audience to see the familiarity of your brand from your website to your service.

Setting the same type of colours, fonts and design across all your online media creates the tone that your business is setting. And your leads feel assured and will be choosing you when they're ready to convert.

5 important elements of website design

Good Navigation

Easy-to-use navigation is crucial for a positive user experience.

Visitors' attention spans are relatively short. If you want to keep them on your page, you need to help them access the information quickly and easily.

A well-structured menu, clear categories, and a logical flow are essential components of good navigation. Incorporating a search bar can also enhance usability, especially for content-rich sites.

Responsive Design

The average smartphone user will check their device up to 150 times a day.

With the increasing use of mobile devices, responsive design is no longer optional. A responsive website automatically adjusts its layout and elements to fit the screen size of the device being used, whether it’s a smartphone, tablet, or desktop computer. This ensures a seamless and enjoyable experience for all users, regardless of how they access your site.

Purposeful Visuals

Customers are 10 times more like to interact with interactive visual elements than text.

Do understand that while visual elements are awesome at engagement, we should not go crazy with our images and videos. It makes the website feel too cluttered. Too many of visual elements make it difficult to read the page.

High-quality visuals can make your website more engaging and help communicate your message more effectively. They should align with your brand and enhance the overall user experience.

Awesome Content

Ever search on Google for something and when you click on the website, it is not what you were looking for?

Always bear in mind that the reason users land on your website is to find information that are relevant to them. It is important that you write quality copy. You can get a UX writer or a marketing team to help you out with this. Writing good content keeps your audience engaged on the page longer.

Page Speed

Once all that is done, you launch your website only to find that it fails in page speed. You can check your website's speed by using PageSpeed Insights by Google.

This tool allows you to see how quickly your site loads and give suggestions on how to improve them.

Page speed is one of the most important element in website design. Ensure that your page loads quickly so that your audience can access information faster. It is a known fact that users hate to wait for slow loading pages.

Amazon found out that for every 100ms delay cost them 1% in sales which is equivalent to a huge amount of money.

Build your website today

Website design plays a vital role in the success of your online presence. It affects first impressions, user engagement, trust, competitiveness, and consistency.

Investing in quality web design is an investment in your business's future success. At ALF Design Group, we have over a decade of experience designing websites.

If you are ready to start building your website, you can contact us or initiate a call at +65 85226070 to speak with our consultants.